BrandTrends Group, Philippe Guinaudeau Mid-level brands challenge dominance of top players in the children's licensing market Mid-level brands challenge dominance of top players in the children's licensing market 11 Août 2023 Updated:Jun 22 The licensing market for children aged 0 to 14 is a dynamic industry that constantly ... 10 Aug 2023
BrandTrends Group, Philippe Guinaudeau How Consumer Behaviours have Changed Since Lockdown How Consumer Behaviours have Changed Since Lockdown 11 Août 2023 Updated:May 29, 2022 By Philippe Guinaudeau, CEO Needless to say, the lockdown has sent reverberations through society which have perco... 10 Aug 2023
BrandTrends Group, Philippe Guinaudeau How do you achieve intergenerational success? How do you achieve intergenerational success? 11 Août 2023 By Marinette Dalbard, Client Servicing Director Do you want to know why some products are popular with both children and adults? BrandTrends ... 10 Aug 2023
BrandTrends Group, Philippe Guinaudeau The Kid Consumer: How Mobile Is Driving More And More Empowerment Among Children The Kid Consumer: How Mobile Is Driving More And More Empowerment Among Children 11 Août 2023 At BrandTrends, we’re focused on understanding the key trends on Ips, but not only. This is why we regular... 10 Aug 2023
BrandTrends Group, Philippe Guinaudeau BrandTrends Indicators: The Brand Preference BrandTrends Indicators: The Brand Preference 11 Août 2023 Updated:May 24, 2022 March 28, 2022 BrandTrends reports include different indicators, all defined to help you measuring, monitoring and improv... 10 Aug 2023
BrandTrends Group, Philippe Guinaudeau The Amount Of Well-Known Brands The Amount Of Well-Known Brands 11 Août 2023 Updated:May 24, 2022 May 05, 2022 By Marinette Dalbard, Client Servicing Director Changes in children's entertainment consumption over the last two years h... 10 Aug 2023
BrandTrends Group, Philippe Guinaudeau Most popular entertainment brands are missing key sales opportunities Most popular entertainment brands are missing key sales opportunities 11 Août 2023 Updated:May 24, 2022 May 05, 2022 By Marinette Dalbard, Client Servicing Director The recent BrandTrends survey, cond... 10 Aug 2023
BrandTrends Group, Philippe Guinaudeau Improve IP profitability by monitoring brand popularity Improve IP profitability by monitoring brand popularity 11 Août 2023 Updated:May 24, 2022 By Marinette Dalbard, Client Servicing Director BrandTrends demonstrates how to fully comprehend Brand Popular... 10 Aug 2023
BrandTrends Group, Philippe Guinaudeau What Does the Consumer Demand Gap Mean for You? What Does the Consumer Demand Gap Mean for You? 11 Août 2023 Updated:Jan 25 By Philippe Guinaudeau, CEO Consumer’s interest to purchase a product always depends on the willingness to buy and the actua... 10 Aug 2023
BrandTrends Group, Philippe Guinaudeau Why do movies and television shows have such a stronghold on the entertainment industry among younger generations? Why do movies and television shows have such a stronghold on the entertainment industry among younge 11 Août 2023 By Marinette Dalbard, Client Servicing Director We've already discussed how the pandem... 10 Aug 2023
BrandTrends Group, Philippe Guinaudeau What does a brand's purchase funnel reveal about brand's strength? What does a brand's purchase funnel reveal about brand's strength? 11 Août 2023 Updated:Jan 25 By Marinette Dalbard, Client Servicing Director The BrandTrends purchase funnel identifies crucial areas ... 10 Aug 2023
BrandTrends Group, Philippe Guinaudeau How could Barbie expand her licensed product line? How could Barbie expand her licensed product line? 11 Août 2023 Updated:Aug 10, 2022 By Philippe Guinaudeau, CEO There is no need to mention the Barbie brand. It's a kind of world heritage, so well-kn... 10 Aug 2023
