Privacy Policy — BrandTrends Group
Last updated: October 13, 2025
BrandTrends Group - FZCO ("BrandTrends Group", "we", "us", or "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit and use our website at www.brandtrends.ai (the "Site") and the services offered thereon.
This policy is compliant with the EU General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679) and applicable data protection laws. Please read it carefully.
For any questions, contact us at: hello@brandtrends.ai
1. Data Controller
The data controller responsible for your personal data is:
BrandTrends Group - FZCO
Unit 103, IFZA-Dubai
Dubai Silicon Oasis
Dubai, United Arab Emirates
Email: hello@brandtrends.ai
2. What Personal Data We Collect
2.1 Data you provide directly
- Identity data: first name, last name, username or similar identifier.
- Contact data: email address, telephone number, postal address.
- Account data: username, password (stored in encrypted form), account preferences.
- Content data: any information or material you submit via forms, forums, bulletin boards, or other interactive features of the Site.
- Communication data: records of your correspondence with us, including support requests.
2.2 Data we collect automatically
- Usage data: pages visited, time spent on pages, links clicked, search queries, referring URLs.
- Technical data: IP address, browser type and version, operating system, device identifiers, time zone setting.
- Cookie data: information collected via cookies and similar tracking technologies (see Section 9).
2.3 Data from third parties
We may receive data about you from analytics providers, advertising networks, or social media platforms when you interact with our content on those platforms, in compliance with their respective privacy policies.
3. Purposes and Legal Bases for Processing
We process your personal data only where we have a valid legal basis to do so. The table below sets out the purposes for which we process your data and the corresponding legal basis under Article 6 GDPR.
| Purpose | Legal Basis |
|---|---|
| Creating and managing your user account | Performance of a contract (Art. 6(1)(b)) |
| Providing the services and features of the Site | Performance of a contract (Art. 6(1)(b)) |
| Sending newsletters or e-mail communications you subscribed to | Consent (Art. 6(1)(a)) |
| Responding to your enquiries and support requests | Legitimate interest / contract (Art. 6(1)(b)(f)) |
| Improving and personalising the Site and services | Legitimate interest (Art. 6(1)(f)) |
| Monitoring for fraud, security, and abuse prevention | Legitimate interest / legal obligation (Art. 6(1)(c)(f)) |
| Complying with legal and regulatory obligations | Legal obligation (Art. 6(1)(c)) |
| Conducting anonymised analytics and research | Legitimate interest (Art. 6(1)(f)) |
| Marketing communications (where you have opted in) | Consent (Art. 6(1)(a)) |
Where we rely on consent as a legal basis, you have the right to withdraw your consent at any time without affecting the lawfulness of processing carried out prior to its withdrawal.
Where we rely on legitimate interests, we have assessed that our interests are not overridden by your rights and freedoms.
4. How We Use Your Personal Data
We use the personal data we collect to:
- Operate, maintain, and improve the Site and services;
- Verify your identity and manage your account;
- Communicate with you about your account, transactions, and service updates;
- Send you newsletters, surveys, or promotional content (only where you have opted in);
- Detect, prevent, and address technical issues, fraud, and security incidents;
- Comply with legal obligations and enforce our Terms and Conditions;
- Conduct internal analytics and usage analysis to improve user experience.
We will not use your personal data for automated decision-making that produces legal or similarly significant effects without your explicit consent, unless permitted by applicable law.
5. How We Share Your Personal Data
We do not sell, rent, or trade your personal data to third parties. We may share your data only in the following circumstances:
5.1 Service providers (processors)
We engage trusted third-party service providers to help us deliver the Site and services (e.g., cloud hosting, email delivery, analytics). These providers act as data processors on our behalf and are contractually bound to process your data only on our instructions and to protect it in accordance with applicable law.
5.2 Business transfers
In the event of a merger, acquisition, or sale of all or part of our assets, your personal data may be transferred to the successor entity, subject to equivalent privacy protections.
5.3 Legal requirements
We may disclose your data if required to do so by law, court order, or governmental authority, or if we believe such disclosure is necessary to protect our rights, your safety, or the safety of others.
5.4 With your consent
We may share your data with third parties for any other purpose with your explicit prior consent.
6. International Data Transfers
BrandTrends Group is based in Dubai, United Arab Emirates. If you are located in the European Economic Area (EEA) or the United Kingdom, your personal data may be transferred to and processed in countries outside the EEA or UK that may not offer the same level of data protection as your home country.
Where we transfer personal data outside the EEA or UK, we ensure that appropriate safeguards are in place, such as:
- Standard Contractual Clauses (SCCs) approved by the European Commission;
- Adequacy decisions where applicable;
- Other legally recognised transfer mechanisms.
You may request further details about the safeguards in place for international transfers by contacting us at hello@brandtrends.ai.
7. Data Retention
We retain your personal data only for as long as is necessary to fulfil the purposes for which it was collected, including to comply with legal, accounting, or reporting obligations.
Typical retention periods are as follows:
- Account data: retained for the duration of the account relationship and up to 3 years after account closure.
- Communication and support data: up to 3 years from the date of the last interaction.
- Usage and technical data (logs): up to 12 months.
- Newsletter subscription data: until you unsubscribe or withdraw consent, plus a short suppression period for compliance purposes.
- Legal compliance data: as required by applicable law (which may be up to 7 years or more).
When data is no longer required, it is securely deleted or anonymised.
8. Your Rights Under GDPR
If you are located in the EEA, the UK, or another jurisdiction with equivalent rights, you have the following rights regarding your personal data:
| Right | Description |
|---|---|
| Access (Art. 15) | You may request a copy of the personal data we hold about you. |
| Rectification (Art. 16) | You may request correction of inaccurate or incomplete data. |
| Erasure (Art. 17) | You may request deletion of your data ("right to be forgotten"), subject to certain conditions. |
| Restriction (Art. 18) | You may request that we restrict the processing of your data in certain circumstances. |
| Data portability (Art. 20) | You may request to receive your data in a structured, machine-readable format and to have it transferred to another controller. |
| Objection (Art. 21) | You may object to processing based on legitimate interests or for direct marketing purposes. |
| Withdraw consent | Where processing is based on consent, you may withdraw it at any time. |
| Lodge a complaint | You have the right to lodge a complaint with your local supervisory authority (e.g., the CNIL in France, the ICO in the UK, or another competent DPA). |
To exercise any of these rights, please contact us at: hello@brandtrends.ai
We will respond to your request within 30 days (extendable by up to two further months for complex requests). We may need to verify your identity before processing your request.
9. Cookies and Tracking Technologies
Our Site uses cookies and similar tracking technologies (such as web beacons and pixels) to enhance your experience, analyse traffic, and support our services.
Types of cookies we use:
- Strictly necessary cookies: required for the Site to function. They cannot be disabled.
- Performance/analytics cookies: help us understand how visitors use the Site (e.g., Google Analytics). Used only with your consent.
- Functional cookies: allow the Site to remember your preferences and settings. Used only with your consent.
- Marketing/targeting cookies: used to deliver relevant advertising. Used only with your consent.
You can manage your cookie preferences at any time via our cookie consent banner or your browser settings. Please note that disabling certain cookies may affect the functionality of the Site.
For more information about the cookies we use, please contact us at hello@brandtrends.ai.
10. Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These measures include encryption in transit (TLS/HTTPS), access controls, and regular security reviews.
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your data, we cannot guarantee absolute security.
If you believe your personal data has been compromised, please notify us immediately at hello@brandtrends.ai.
11. Children's Privacy
The Site is not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data without parental consent, please contact us at hello@brandtrends.ai and we will take steps to delete such data promptly.
12. Third-Party Links
The Site may contain links to third-party websites. This Privacy Policy does not apply to those websites. We encourage you to review the privacy policies of any third-party sites you visit, as we have no control over and assume no responsibility for their content or privacy practices.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the updated policy on the Site with a revised "Last updated" date.
Where changes are material, we will make reasonable efforts to notify you (e.g., via email or a prominent notice on the Site) prior to the change becoming effective.
Your continued use of the Site after the effective date of any changes constitutes your acceptance of the updated Privacy Policy.
14. Contact Us
For any questions, concerns, or requests regarding this Privacy Policy or our data processing practices, please contact:
BrandTrends Group - FZCO
Unit 103, IFZA-Dubai
Dubai Silicon Oasis
Dubai, United Arab Emirates
Email: hello@brandtrends.ai