What you can do with your BrandTrends reports

Your BrandTrends reports give you a direct view of how entertainment, sports, and influencer brands perform across 42+ countries and all age groups from 0 to 65 years old. Use them to inform licensing, product, and marketing decisions with real consumer data rather than assumptions.

Five things the reports help you do

• Measure brand awareness — track both unaided (top-of-mind) and aided awareness for your brand and every major competitor in a category.
• Compare brand popularity — use the exclusive Brand Popularity Index (BPI) to benchmark brands side-by-side across ages, genders, waves, and countries on a single score.
• Forecast demand for merchandise — read ownership, last purchase, purchase intentions, and the Consumer Demand Gap across 18 product categories to prioritize licensing opportunities.
• Understand sentiment and loyalty — inspect brand appeal, favorites, Net Promoter Score, and brand trust to see how consumers feel, not just what they know.
• Segment by the right audience — results are broken down by gender and by age segment (Infants, Preschoolers, Children, Tweens & Teens, Young Adults, and four Adult bands up to 65) so strategies can be tailored to real targets.

Typical use cases

• Licensing teams building pitch decks for retailers and licensees.
• Marketing teams planning campaigns by audience segment and country.
• Product & category managers evaluating which categories to extend into.
• Strategy teams tracking share-of-attention against direct competitors wave over wave.
• Retail partners assessing shopper visitation and where branded products should sit.

For methodology details, see the BrandTrends methodology. If you need a deeper or custom cut of the data, our Custom Research team can build a bespoke study on top of the syndicated reports — contact the sales team.